Google Consent Mode v2: Basic or Advanced Mode, what’s the difference?

Google Consent Mode v2 offers two modes: Basic and Advanced. Discover their differences, advantages and disadvantages to choose the one that’s right for you.
1st Party Cookies, 3rd Party Cookies and Local Storage: Usage and intrusiveness

Discover the usefulness of 1st Party Cookies, 3rd Party Cookies and Local Storage, and compare their level of intrusiveness in the management of personal data.
Yes, IP addresses are personal data under Swiss law.

What if your IP address reveals more than you think? In Switzerland, it’s considered personal data. Have you ever thought about it?
La nFADP Switzerland: Google Fonts and Font Scripts: what to do to comply?

From July 31, 2024, Google will extend its user consent rules to Switzerland. Advertisers will need to obtain the consent of Swiss users for the use of cookies or local storage related to the collection and use of personal data for personalized advertising purposes. Google Consent Mode v2, launched in November 2023, offers greater control over cookie management in accordance with privacy regulations.
Switzerland subject to Google Consent Mode v2 from July 2024

From July 31, 2024, Google will extend its user consent rules to Switzerland. Advertisers will need to obtain the consent of Swiss users for the use of cookies or local storage related to the collection and use of personal data for personalized advertising purposes. Google Consent Mode v2, launched in November 2023, offers greater control over cookie management in accordance with privacy regulations.